The top innovations for the last 30 years according to judges at the Wharton School of the University of Pennsylvania include the internet, PC and lap top computers, mobile phones and e-mail (in that order for the top 4). Technology is the name of the game: get on board or be left behind. I know I still do not text or tweet! Technology traditionally and today remains a man’s world. Roughly only 20% of computer science majors are women. The major players of technology were founded and are led by men like Bill Gates and Steve Jobs. Who is the female equivalent?
In Code Switching we devote a chapter to the everyday technology concerns like e-mail. Similar to sex differences in linguistic patterns, women and men use e-mail, the Internet, texting, and other technology to communicate in different ways. For example, there is a lot of confusion in the style and interpretation of e-mail between men and women. If women want men to look at their e-mail and respond favorably, a closer look at these differences is crucial. The length, format, and style of the e-mail can be a make-it-or-break-it with men. And whatever you do, don’t use emoticons when sending e-mail to a man. We are hard pressed to think of an e-mail we’ve received from a male colleague, co-worker, or vendor that had emoticons. And both of us receive e-mails daily from women clients and co-workers that employ emoticons.
Audrey knew a male manager who disclosed the impact an e-mail he sent had on a long-time female employee. He said he was going fast and forgot to start with “Dear” and simply wrote two sentences about the due date and logistics of a project. Later in the day, he encountered this woman and she asked him if he was mad at her. He was perplexed because his intent was to be goal oriented and get the business done, not to “sugarcoat” his request. For her, she wanted only one word: “Dear.” Or a “thanks.” That would have taken care of the “relational” dimension of the e-mail that she needed. Men’s e-mails, like their conversations, tend to be short, abbreviated, and to the point. A few of our favorite e-mails sent by men are one or two words: yup, Roger that, okay, done, no, yes, and ditto.
Women: Code switch when sending your e-mails to men. Be brief and to the point. Save the emoticons for non-business emails.
Men: Code switch – go ahead and start with “Dear” or “Hi” and end with “Thanks.”
Learn more in Code Switching: How to Talk So Men Will Listen!
| What People are Saying About Seminars on Code Switching |
Claire:
I enjoyed meeting you and am in the process of enjoying your book. Thank you for your important work. Hopefully there will be a blending soon of the different communications style without stigma to either gender.
Best wishes...
Sheila Walker Consulting
Hello Claire:
I did want to thank you again for your time and for providing our guests with such a great presentation. It was informative and entertaining, and I hope there were some book sales in it for you as well! - Again, we appreciate all your good work in the field of gender communications – and for your willingness to share it with SCWCC
Linda L. Mojer -
Executive Director
Southern Colorado Women's Chamber of Commerce (SCWCC)
Rotaract Club (Rotary) for Young Professionals in South Denver
Code Switching: How to Talk So Men Will Listen
Presentation and discussion -
March 2010
"The program around men and women talking by and at each other at work and on code switching
was informative, interesting, and entertaining. Claire, this was our second meeting, and I wanted
to elaborate on how the club benefits members' professional growth by access to these programs.
Great job!"
Book Club for Women - Colorado Springs
Book Club Discussion with Code Switching Author -
April 2010
"Claire, thank you so much for calling in! It was exciting to have you join the
group & a nice change from a typical meeting."
Hi, Audrey.
Your presentation was the highlight of our networking events, and I continue to hear positive comments about it. I, and all of us, appreciated it immensely.
Having you back would be delightful.
Siobhan Reilly
Professor of Economics -
Department of Economics
Lokey Graduate School of Business -
Mills College
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Code Switching book trailer
!!

Click here

4-Part WEBINAR SERIES
Sign up for 4-part webinar series on Code Switching: How to Talk So Men Will Listen -
featuring co-authors, Dr. Audrey Nelson and Dr. Claire Damken Brown.
Webinar series includes workbooks and exclusive discussion forum.
Learn more and sign up at: - click here
COMING SOON
Audrey Interviews with Pro Sports Wives on
Code Switching -
Coming Live on Friday July 9th 8:45 am
Stream on the internet - www.prosportswives.com
Atlanta, Georgia -
Background: Educates wives of professional athletes and coaches and assists them in becoming successful helpmates. Provides wives with information on how to support their spouse's career, image and enhance their family's quality of life. Assists wives with common challenges they face such as how to secure success in marriage, child care and personal development. Gives wives self-help, lifestyle and motivational articles.
Audrey was interviewed by Women’s World. Article will be published next month and posted.
Woman's World is a American supermarket weekly magazine with a circulation of 1.6 million readers. It has held the title of most popular newsstand magazine, and continues to be the best-selling women's publication, with sales of 77 million copies in 2004.
Audrey’s Article can be found on “Experts Page”
| Book Club |
Dear Readers:
Are you a member of a Book Club in the United States or Canada? If so, invite us to join your Book Club by phone for a thirty-minute discussion.
We’d love to talk with you and your Book Club and hear your thoughts about our book. All you need is a speaker phone and at least 10 members. A phone meeting can be arranged any time Monday through Friday, from 5:00 pm to 11:00 pm EST. Feel free to email us with your interest, suggested dates and times, club size, location, and dial-in number. Either Audrey or Claire will confirm the call and personally talk with your Club about Code Switching: How to Talk So Men Will Listen. Prentice Hall-Alpha Books, 2009.
If you’re located in the Boulder, Denver Metro, or Front Range areas in Colorado, we may even be able to join your Club in person!
To schedule us for your Book Club discussion
Email us at: AudreyandClaire@CodeSwitching.biz
Or call Audrey at: 303-448-1800 O
or 303-448-1802 C
We’re listening to you! Have a comment?
Select our website’s Guestbook Tab and leave a message or email us at AudreyandClaire@CodeSwitching.biz. |
Past Newsletters
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New York Daily News (6/11/10)
Study finds men are more emotionally hurt than women over bad relationships Click for here for article
WTGA-FM,FUN 101FM, Southern Atlanta Morning Radio Show WTGA-FM. (6/16/10)
Live 8 am Wed June 16th -
Host: Bill Bailey
Men More Affected than Woman by Ups and Downs of Relationships (6/11/10)
Guys Take it Harder, Turn to Drugs and Alcohol
- By COURTNEY HUTCHISON - click for story
“Why Communication Counts in a Marriage”
Audrey provides Code switching tips to newly weds.
www.getmarried.com
Everyday 10 am Talk Show (5/27/10)
KDVR/KWGN-TV -
Channel 2
“Women in the Headlines: Every Woman Can Learn Watching Clinton, Bullock, and Pelosi.” - Click for interview
Dr. Audrey Nelson, Code Switching (5/19/10)
ABC 7, WLS-TV Chicago
ABC Channel 7 is the Midwest flagship of the ABC television network and home of the Oprah Winfrey Show. http://abclocal.go.com/wls/index
Click for interview
Dr. Audrey Nelson, Code Switching (5/18/10)
FOX Chicago, WFLD-TV
Featured Audrey in a segment titled “Sex and the Salary.”
Audrey discussed the reasons why women make 77.89 cents to the dollar mane make and what women can do to level the playing the field.. http://www.myfoxchicago.com/
Click for interview
Audrey conducted an interview on Code Switching with:VIA Times CPRTV Television, Chicago (5/18/10)
Channel 25 -
The only ethnic broadcast media founded and managed by a woman, Veronica Leighton, in North America,
VIA TIMES (VT) & CHICAGO PHILIPPINE REPORTS TV (CPRTV) serves the Filipino/Asian/Hispanic communities in Chicago
www.viatimes.com
“Up Close and Personal” radio show (5/17/10) Contact: Bonnie D Graham, bonnie@bonnietv.com
Topic: Language of Relationships in 2010
- click to listen
Positive Parenting Show (6/6/10)
Armin Brott, a nationally recognized parenting expert, is known worldwide as Mr. Dad.
Guest for both segments: Audrey Nelson, coauthor or Code Switching.
Topic: How to talk so men will listen.
Issues: How men and women manage conversations differently; how men use language to impart information and women use it to build relationships; how women can use language to build their credibility; how gender talk creates and shapes work relationships. click for interview
The New Superhero - Women in the Workplace Show (5/1/10)
Aurelia Lyles interviews Claire about Working Women and Code Switching.
The Cocoa Express Blog Talk Radio
The Sidney Sun-Telegraph (3/18/10)
Annual Women's Conference - click for article
The Joanie Greggains' Show - Health & Fitness - #1 Show in the #4 Market (2/27/10)
(Live, Saturdays 8-10 AM Pacific) 810 AM San Francisco - click to listen
Womens Magazine (2/27/10)
"How to talk to men in the workforce" - Click to view
ABC San Francisco ” View from the Bay” (2/24/10) -
Code Switching - Click to view
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